Everytown
Design Director: Casey Courtney
Designers: Sam West, Sidney Namey
The design team at Everytown worked to connect Everytown Research, Everytown Law and our new policies and tools with our audiences through educational graphics, research reports and movement building campaigns.
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Designers: Sam West, Sidney Namey
The design team at Everytown worked to connect Everytown Research, Everytown Law and our new policies and tools with our audiences through educational graphics, research reports and movement building campaigns.
The design team at Everytown worked to connect Everytown Research, Everytown Law and our new policies and tools with our audiences through educational graphics, research reports and movement building campaigns.
Harry × Everytown
Art Director: Casey Courtney
Designers: Sam West, Sidney Namey
After Harry announced he would be partnering with Everytown and “sharing their suggested action items” the design team went to work on screens, t-shirts, stickers, wristbands, placards, totes and more to support the engagement. We used our messaging on items that felt lik keepsakes from the concert, making our issue feel inseparable from Harry’s tour. We went with him from New York City across the country to Los Angeles. We brought in 70K+ text opt-ins and won a Pollstar Award for best Brand Partnership/Live Campaign of the Year!
Students Demand Action
Art Director: Casey Courtney
Designers: Sam West, Sidney Namey, August Ramos
After 5 years of Students Demand Action, the brand was no longer meeting the needs of a growing movement and the next generation of leaders. Our team conducted interviews with staff, leadership and our student volunteers to help us develop a new set of brand values that will serve as pillars to guide not only our voice, but our organizing tactics as well. The design team updated the logo mark, expanded and brightened the color palette and incorporated a typeface (Martin) that better spoke to our values.
Gun Sense Voter
Art Director: Casey Courtney
Designers: Sam West, Laura Bernstein, Sidney Namey
Website Design & Development: Purpose
To get people to vote on gun safety, you first have to get them to vote. The design team has supported all efforts to register hundreds of thousands of new voters as well as help them navigate finding a gun sense candidate. Cooper Black is just an encouraging font!
Wear Orange
Creative Director: Ida Woldemichael
Art Director: Casey Courtney
Designers: Sam West, Laura Bernstein, Sidney Namey
Wear Orange is a yearly gun violence awareness campaign activated across all 50 states to honor survivors of gun violence and bring people into the movement. The in-house creative team redesigned the campaign branding in 2018, creating a new logo and design system. We wanted to use a lowercase slab serif to feel bold, but friendly. We were also inspired by the “War is Over (if you want it)” poster in designing the hierarchy of the “we can end gun violence tagline.
Wear Orange
Creative Director: Ida WoldemichaelArt Director: Casey Courtney
Designers: Sam West, Laura Bernstein, Sidney Namey
Wear Orange is a yearly gun violence awareness campaign activated across all 50 states to honor survivors of gun violence and bring people into the movement. The in-house creative team redesigned the campaign branding in 2018, creating a new logo and design system. We wanted to use a lowercase slab serif to feel bold, but friendly. We were also inspired by the “War is Over (if you want it)” poster in designing the hierarchy of the “we can end gun violence tagline.
