Harry × Everytown
Art Director: Casey Courtney
Designers: Sam West, Sidney Namey
After Harry announced he would be partnering with Everytown and “sharing their suggested action items” the design team went to work on screens, t-shirts, stickers, wristbands, placards, totes and more to support the engagement. We used our messaging on items that felt like keepsakes from the concert, making our issue feel inseparable from Harry’s tour. We went with him from New York City across the country to Los Angeles. We brought in 70K+ text opt-ins and won a Pollster Award for best Brand Partnership/Live Campaign of the Year!
Gun Sense Voter
Art Director: Casey Courtney
Designers: Sam West, Laura Bernstein, Sidney Namey
Website Design & Development: Purpose
To get people to vote on gun safety, you first have to get them to vote. The design team has supported all efforts to register hundreds of thousands of new voters as well as help them navigate finding a gun sense candidate. Cooper Black is just an encouraging font!
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Wear Orange
Creative Director: Ida Woldemichael
Art Director: Casey Courtney
Designers: Sam West, Laura Bernstein, Sidney Namey
Wear Orange is a yearly gun violence awareness campaign activated across all 50 states to honor survivors of gun violence and bring people into the movement. The in-house creative team redesigned the campaign branding in 2018, creating a new logo and design system. We wanted to use a lowercase slab serif to feel bold, but friendly. We were also inspired by the “War is Over (if you want it)” poster in designing the hierarchy of the “we can end gun violence tagline.
Wear Orange
Creative Director: Ida WoldemichaelArt Director: Casey Courtney
Designers: Sam West, Laura Bernstein, Sidney Namey
Wear Orange is a yearly gun violence awareness campaign activated across all 50 states to honor survivors of gun violence and bring people into the movement. The in-house creative team redesigned the campaign branding in 2018, creating a new logo and design system. We wanted to use a lowercase slab serif to feel bold, but friendly. We were also inspired by the “War is Over (if you want it)” poster in designing the hierarchy of the “we can end gun violence tagline.
Everytown Research
Art Director: Casey Courtney
Designer: Sam West, Sidney Namey
With audiences ranging from lawmakers and journalists to survivors of gun violence and the general public, the creative team has collaborated with the Everytown research team to visually articulate and depict the scope of the gun violence epidemic.
We the People
Art Director: Casey Courtney
Designer: Jami Rubin
Thousands of grassroots volunteers meet every year at GSU to learn and grow alongside each other, hear from legislators, and support survivors of gun violence. Every year, working with both internal and external stakeholders, the design team creates a new visual system to bring the theme to life.
We the People connected the work of Students Demand Action, Everytown for Gun Safety and Moms Demand Action through newspaper headlines featuring victories from each of the three brands.
