Harry × Everytown
Art Director: Casey Courtney
Designers: Sam West, Sidney Namey
After Harry announced he would be partnering with Everytown and “sharing their suggested action items” the design team went to work on screens, t-shirts, stickers, wristbands, placards, totes and more to support the engagement. We used our messaging on items that felt like keepsakes from the concert, making our issue feel inseparable from Harry’s tour. We went with him from New York City across the country to Los Angeles. We brought in 70K+ text opt-ins and won a Pollster Award for best Brand Partnership/Live Campaign of the Year!