Students Demand Action 

Art Director: Casey Courtney
Designers: Sam West, Sidney Namey, August Ramos

After 5 years of Students Demand Action, the brand was no longer meeting the needs of a growing movement and the next generation of leaders. Our team conducted interviews with staff, leadership and our student volunteers to help us develop a new set of brand values that will serve as pillars to guide not only our voice, but our organizing tactics as well. The design team updated the logo mark, expanded and brightened the color palette and incorporated a typeface (Martin) that better spoke to our values.